John Lewis is a pretty good store.  Not from the viewpoint of what they stock, but the guarantees and warranties they offer on electrical items - specifically televisions.  Recently I purchased a Panasonic TX26LXD52. Now there is no way I'm going to pay the price shown by John Lewis - it's an outrageous price.  So a quick check on Kelkoo highlights the fact that John Lewis is about £200 over priced.  RGBDirect is one of the stores Kelkoo's search identifies as having a cheap price.  RGBDirect also has showrooms that allow you to walk in off the street and purchase the television.  Now if you ring John Lewis, and given them the details of RGBDirect's showroom together with the price of the television, John Lewis will very kindly price match the item.  What this means is that you can get the television you want for approimately £10 more than the internet price (RGBDirect showroom price) BUT with 5 years service guarantee for £10 :) 

The final benefit of this whole excercise is that an LCD television has none of the electromagnetic issues that a CRT television comes with.